Flipkart Product Image Guidelines 2026: A Seller's Catalog Guide
Flipkart is a core marketplace for Indian sellers, and its catalog imagery sits somewhere between Amazon's strict white-background discipline and Myntra's fashion-editorial portrait look. Sellers who treat all three the same tend to ship images that get auto-cropped or look off in Flipkart's grid.
This guide covers the practical Flipkart image rules for both fashion and general catalog, then the key framing difference from Myntra that trips sellers up. As always, the specifics are widely cited starting points; the authoritative source is the current spec in your Flipkart seller hub.
The core Flipkart image rules
- Clean background: a clean, usually white background for the primary catalog image so the product reads clearly in the grid.
- Clear framing: the product well-centred and filling the frame, legible at thumbnail size on a mobile-heavy platform.
- Resolution: upload comfortably above any stated minimum; Flipkart's true floor is lower than Amazon's, but a sharp, higher-resolution image looks better and supports zoom.
- Multi-angle set: the first few images dominate the mobile carousel, so a front, angle, and detail sequence matters more than a single hero.
- Accurate product: the image must represent the actual product; keep it truthful.
Flipkart vs Myntra: the framing difference
Both are big Indian fashion surfaces, but they pull in different directions on the most basic spec, framing:
| Factor | Flipkart | Myntra |
|---|---|---|
| Primary framing | Square tendency, clean background | Strict 3:4 portrait |
| Apparel presentation | On-model or clean product | On-model expected |
| Carousel behaviour | First few images dominate mobile | Portrait grid, multi-slot sequence |
| Reuse risk | Cropping a portrait to square cuts the sides | Cropping a square to portrait cuts head/feet |
The practical takeaway: generate each platform's framing natively. A square Flipkart master cropped to Myntra's 3:4 loses the model's head and feet, and a Myntra portrait cropped to Flipkart's square loses the sides. See the Myntra image guidelines for the portrait spec and the Amazon India guidelines for the strict white-background rules.
Fashion and footwear on Flipkart
For apparel and footwear, the multi-angle set is what converts. Flipkart footwear listings in particular reward a full sequence, profile, top, back, and sole, plus an on-foot or on-model context shot. Our footwear product photography page covers the multi-angle catalog set and ethnic footwear like juti and kolhapuri, and Flipkart product photography covers the catalog-compliant workflow.
Where AI helps
AI product photography suits Flipkart's multi-angle, multi-category volume: generate a clean-background hero, the angle set, detail crops, and on-model context from a single upload, and produce Flipkart's square framing alongside Myntra's portrait in one pass. Review every output for accuracy, and remember no tool can guarantee a listing clears Flipkart's checks, use AI to reach spec, then verify in the seller hub.
A practical Flipkart image checklist
- Confirm your category's current image spec in the Flipkart seller hub.
- Use a clean, usually white background and clear, centred framing for the primary.
- Upload comfortably above the stated minimum resolution.
- Build a multi-angle set; the first few images dominate the mobile carousel.
- Add on-model context for apparel and footwear, and detail crops for zoom.
- Generate Flipkart's square framing natively; do not reuse a Myntra 3:4 master.
- Keep every image truthful to the actual product.
Get started
List the SKUs missing a clean multi-angle set, then generate Flipkart-ready heroes, angles, and on-model context from single uploads with Product Photoshoot. See pricing for the per-image math, and verify the current rules in the Flipkart seller hub before publishing.
What are Flipkart's product image requirements?
A clean, usually white background, clear centred framing, a resolution comfortably above the stated minimum, and a multi-angle set where the first few images dominate the mobile carousel. Confirm the exact spec for your category in the Flipkart seller hub.
What is the Flipkart fashion image size?
Flipkart tends toward a square framing for catalog images, unlike Myntra's strict 3:4 portrait. Exact dimensions vary by category, so verify the current requirement in the seller hub and generate the framing natively rather than cropping.
Can I reuse the same image on Flipkart and Myntra?
Not directly. Flipkart leans square and Myntra uses 3:4 portrait, so cropping one to the other cuts important parts of the image. Generate each platform's framing natively.
Are AI-generated images allowed on Flipkart?
Marketplace policy generally requires the image to accurately represent the actual product. AI backgrounds and scenes are acceptable when the product is truthful; review each output and verify current rules in the seller hub.
How many images should a Flipkart listing have?
Build a multi-angle set rather than a single hero, since the first few images dominate the mobile carousel. For footwear, include profile, top, back, and sole plus an on-foot context shot. Confirm any category limits in the seller hub.
Ship Flipkart-ready catalog images
Generate clean multi-angle sets and on-model context from single uploads, then verify each against the current seller-hub spec.
Published 23 August 2026. Framing and resolution guidance here reflects common seller practice, not official policy; Flipkart updates catalog requirements per category over time. Always verify the current rules in the Flipkart seller hub before publishing.