Amazon India Image Guidelines 2026: A Cross-Category Seller Guide
Amazon India is the widest catalog surface most Indian sellers touch, and its image rules are the most consequential to get right, because the main image gates search placement, the zoom widget, and the compare-similar-items module. A non-compliant main image does not just look worse; it can quietly cost you the zoom feature and the click.
This guide covers the core Amazon.in image rules that apply across categories, then the practical differences for apparel, jewellery, and beauty or packaged goods. Treat every number here as a widely cited seller reference rather than official policy, Amazon adjusts requirements by category and over time, so the authoritative source is always the current spec in your Seller Central account.
The core rules that apply everywhere
- Main image background: pure white, #FFFFFF (RGB 255,255,255). Amazon's technical systems detect and reward true white for the primary slot.
- Frame fill: the product should fill roughly 85% of the frame, big enough to read at thumbnail size, not lost in white space.
- No extras on the main image: no text, logos, watermarks, borders, props, or inset badges on the primary image. Those belong on secondary or A+ images.
- Resolution: clear the commonly cited 1000 px longest-edge threshold that enables zoom; going higher (1600 px or more) looks sharper on Amazon's mobile-heavy traffic.
- Accurate representation: the image must show the actual product you ship. AI backgrounds and scenes are fine on secondary images; the product itself must be truthful.
Where categories differ in practice
The core rules are shared, but what makes a strong listing differs by category. Here is the practical shape of a good Amazon.in image set by product type.
| Category | Main image | Strong secondary slots | Watch out for |
|---|---|---|---|
| Apparel | On-model or clean product on white | On-model angles, detail, size/fit context | Gender-matched model; fit that matches reality |
| Jewellery | Product on white, well-lit | Macro detail, on-hand or on-bust for scale | Metal-tone accuracy; never fake a hallmark |
| Eyewear | Product on white | On-face, three-quarter, temple detail | Lens glare and reflection control |
| Beauty / skincare | Bottle or jar on white, label legible | Texture, swatch, vanity lifestyle | Label and claim legibility; no invented claims |
| Packaged food | Pack on white, label forward | Lifestyle tabletop, back-of-pack detail | Label fidelity; regulatory marks must be real |
| General product | Product on white, ~85% fill | Angles, in-use, scale reference | Show the actual product accurately |
Apparel
Apparel rewards on-model imagery. A clean product-on-white can serve as the main image, but the on-model angles in the secondary slots do the selling. Fit must be honest, over-pinning or clipping to fake a fit misleads buyers and drives returns. See Amazon product photography for the compliant white-background workflow.
Jewellery
Jewellery is a macro and scale problem. The main image is a clean, well-lit product-on-white; the secondary slots carry macro detail and on-hand or on-bust context so buyers judge size. Metal tone must be accurate. Critically, if a hallmark or certification mark is required, it must be a real photograph of your actual piece, AI must never invent or add certification marks. Our jewellery product photography page goes deeper on the slot plan.
Beauty, skincare, and packaged goods
For beauty and packaged goods, label legibility is everything. The main image is a clean pack-on-white with the label forward and readable; lifestyle and texture belong in secondary slots. Because AI can distort small text, review packaging text, claims, and panels carefully. And regulatory marks, FSSAI for food, BIS where applicable, must never be fabricated by AI; include them only as a true photo of the real packaging where required. See skincare and eyewear for category-specific notes.
Where AI photography helps, and its limits
AI product photography is well suited to Amazon India's volume problem: generating clean white-background heroes and secondary angles across a large catalog from a single upload, then producing lifestyle and in-use scenes for the secondary slots. It compresses a per-SKU shoot into minutes.
- Use AI for clean white heroes, angle sets, and lifestyle or on-model secondary images.
- Always review output: for packaged goods and beauty, check label and claim legibility; for jewellery and electronics, check detail and finish.
- Never let AI invent regulatory or certification marks (FSSAI, BIS, hallmark), those must be real where required.
- No tool can guarantee a listing passes Amazon's checks; treat AI as a way to hit spec, then verify.
A practical Amazon India image checklist
- Confirm your category's current image spec in Seller Central.
- Main image on pure white (#FFFFFF), product filling ~85% of the frame, no text or props.
- Work above 1000 px longest edge; higher is better for zoom and mobile.
- Add category-appropriate secondary slots: on-model (apparel), macro plus scale (jewellery), texture and lifestyle (beauty), label detail (packaged goods).
- Keep labels and claims legible and truthful; review AI output for text distortion.
- Never fabricate regulatory or certification marks with AI.
- Represent the actual product accurately in every image.
Get started
Pull your top Amazon.in SKUs, note where main images miss white-background, fill, or resolution, then generate compliant heroes and secondary angles from single uploads with Product Photoshoot. See pricing for the per-image math, and always re-check the live spec in Seller Central before publishing.
What is the main image requirement on Amazon India?
A pure white (#FFFFFF) background with the product filling roughly 85% of the frame and no text, logos, or props. Clear the commonly cited 1000 px longest-edge threshold for zoom, and go higher where you can. Confirm the exact rule for your category in Seller Central.
Are AI-generated images allowed on Amazon India?
Marketplace policy generally requires the image to accurately represent the actual product, not that it be camera-shot. AI backgrounds and scenes are acceptable on secondary images; the product must be truthful, and regulatory marks must be real, not AI-generated.
Do apparel and jewellery follow the same image rules?
The core rules (white main image, fill, resolution) are shared. In practice apparel leans on on-model secondary images, while jewellery leans on macro detail plus on-hand or on-bust scale shots. Verify category specifics in Seller Central.
Can AI add an FSSAI, BIS, or hallmark mark to my image?
No. Regulatory and certification marks must be a real photograph of the actual packaging or product where they are required. Never use AI to fabricate or add them. Whether a given mark is required is a compliance question, verify it for your product.
What resolution should Amazon India images be?
Clear the commonly cited 1000 px longest-edge threshold that enables the zoom widget, and aim higher, around 1600 px or more, for crisp display on Amazon's mobile-heavy traffic. Confirm the current figure in Seller Central.
Ship Amazon India-ready images from one upload
Generate compliant white-background heroes and category-appropriate secondary angles from a single product photo, then verify each against the current Seller Central spec.
Published 23 August 2026. Image specs cited here are widely used seller references, not official policy; Amazon India updates requirements per category over time. Regulatory marks (FSSAI, BIS, hallmark) must be real where required and must never be fabricated with AI. Always verify the current rules in Amazon Seller Central before publishing.